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The Business of Making Gamers: Planning Your Gen Con Booth

As I mentioned last week, the competition for attention at Gen Con is getting fierce. Simply spreading your games on a table and hanging a wrinkled banner is not going to cut it anymore. Exhibitors that tried that last August spent the weekend watching crowds walk by. This article focuses on your space in the exhibit hall and how to make sure you’re the booth that’s always full and making other exhibitors jealous.

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The Business of Making Gamers: Planning your Gen Con Strategy

Welcome to the first installment of The Business of Making Gamers, the newest weekly column at GameHead. Over the next few weeks I’ll will be providing analysis and advice for tabletop gaming publishers planning to exhibit at conventions like Gen Con. Most of this information will be helpful for companies attending conventions such as PAX, Origins, or Comic-Con, but specifics such as deadlines and pricing will be specific to Gen Con.

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Will D&D Next be “D&D Last”?

Back in January Wizards of the Coast announced that they would be conducting open playtesting for the next version of Dungeons & Dragons, which they’ve been calling “D&D Next”. This announcement was not completely a surprise, as the changes introduced in 4th Edition had led many players to crown the Pathfinder RPG from Paizo as the legimiate heir. Retailers have seen a corresponding surge in sales of Pathfinder books and accessories, while the number of 4th Edition releases have slowed significantly.

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Escape from Alcatraz with Z-Man Games

Z-Man Games have announced the upcoming release of Alcatraz: The Scapegoat, a strategic co-operative game. Pit your collective wits against the Guards, and utilize the Scapegoat that dwells amongst you. Do you have the tenacity to distract the Guards in your bid for final freedom?    Read more...